Sunlit workspace with a laptop and plant
Open to freelance & junior opportunities

Hi, I’m Rahul Prasad.

Digital marketing with
a purpose. And a plan.

I bring together thoughtful websites, structured campaigns and smarter workflows to help brands connect with the right people.

Explore my work Download résumé

Darjeeling, West Bengal, India · BBA student & digital marketer

My everyday toolkitWordPressWooCommerceGoogle Ads∞ MetaZapierCanva
Selected work

Ideas put into practice.

Five course projects. Real business challenges. A thoughtful approach to each.

01 — 05 / Portfolio
PureHarvest illustrative project artworkWooCommerce store

PureHarvest

Web & e-commerce

A fresh approach to the organic grocery shopping experience.

WordPressWooCommerceE-commerce
Read case study ↗

The problem

An organic grocery brand needed a clear path from product discovery to checkout.

My approach

Scoped three product categories and at least eight products, with product-page content, trust signals, test payments and shipping requirements.

The result

An end-to-end store plan covering the catalogue, payment setup and test-order validation. This is coursework scope, not a claim of live sales.

Sterling & Rao illustrative project artworkCorporate website

Sterling & Rao

Web & e-commerce

Building trust through a clear, considered digital presence.

WordPressUX planningLead generation
Read case study ↗

The problem

A corporate law firm needed a credible online presence that made its services and enquiry options easy to find.

My approach

Planned five core pages—Home, About, Practice Areas, Team and Contact—with consistent branding, enquiry-form requirements and mobile-friendly navigation.

The result

A structured website brief and information architecture connecting service discovery to an enquiry. Deployment and enquiry performance are not independently verified.

Lumière Salon & Spa illustrative project artworkMeta & organic campaign

Lumière Salon & Spa

Paid media

Connecting a local beauty brand with its next appointment.

Meta AdsContent strategyA/B testing
Read case study ↗

The problem

A salon and spa wanted to reach nearby customers and generate more appointment interest.

My approach

Prepared a one-week organic calendar, two ad sets and three creative variants, with audience targeting, campaign objectives and optimization metrics.

The result

A coordinated organic and paid campaign plan with a defined testing framework. No live booking uplift or ad-performance figures are claimed.

SafeGuard Insurance
Protection starts with a search.
Search & display campaign

SafeGuard Insurance

Paid media

Turning search intent into a structured lead-generation strategy.

Google AdsConversion trackingSearch & display
Read case study ↗

The problem

An insurance company needed a structured search and display strategy, with a way to measure meaningful enquiries.

My approach

Mapped ad groups, keywords, responsive search ads and display audiences. Defined form-fill and call events, A/B tests and a first-30-day optimization plan.

The result

A measurement-led campaign blueprint tying targeting and creative to conversion events. Campaign spend, leads and conversion rates are not verified.

QuickLoan
Lead-routing workflow

QuickLoan

Automation

Less manual work. A clearer route from enquiry to follow-up.

Pabbly / ZapierLead routingWorkflow design
Read case study ↗

The problem

A loan brokerage relied on manually entering form leads into a spreadsheet, slowing down follow-up.

My approach

Designed a form-to-sheet-to-alert workflow with a qualification filter, email or WhatsApp notifications, and error-handling or fallback requirements.

The result

A documented lead-routing workflow with qualification and exception paths. A running automation walkthrough has not been supplied for verification.

Coursework case studies · Results describe project scope, not verified campaign performance. Imagery is illustrative.

A little about me

Curious by nature.
Structured by approach.

I’m Rahul, a BBA student at Sikkim Manipal University, building a career in digital marketing through hands-on course projects.

I enjoy connecting the dots between a business goal, the customer journey and the tools that make it happen—from a WordPress website to a campaign plan or a lead-routing workflow.

I’m looking for opportunities to learn, contribute and turn thoughtful plans into meaningful work.

Bachelor of Business AdministrationSikkim Manipal University · Online · Currently pursuing
HubSpotSemrushGoogleUpSkill Rocket

Websites & e-commerce

WordPress · WooCommerce · UX planning · On-page SEO

Campaigns & content

Google Ads · Meta Ads · Content strategy · A/B testing

Automation & lead generation

Pabbly · Zapier · Lead routing · Workflow design

Measurement & optimization

GA4 fundamentals · Search Console · Conversion planning

Let’s connect

Good work starts with
a conversation.

Have a project in mind or a role I could grow into?
I’d love to hear from you.

Say hello
prasad.rahul507@gmail.com